Most people trust online reviews as much as personal recommendations from friends!
This demonstrates just how vital it is to gather reviews for your business on the world’s largest search engine. Many potential customers will look at your online reviews when deciding whether to purchase your products, hire your services, or dine at your restaurant.
Google reviews can boost the credibility and trust customers have in your business without costing you a dime! Additional benefits of obtaining reviews include:
- Enhancing your local SEO and Google ranking
- Driving more traffic to your website
- Improving customer interactions
We’ve compiled a list of compelling reasons why you should encourage your customers to leave Google reviews on your Business Profile.
If you don’t have a Google Business Profile set up, please get in touch with us as you’re missing out on one of the best free marketing tools available.
We also offer tips on how to get more Google Reviews at the end of this post.
1. Google Business Reviews Build Trust in Your Business
A significant number of people use Google’s search engine to find products or services. Whether they’re looking for hair salon, cafes, or a top-notch local website design company, research shows that 91% of people read online reviews to determine the quality of a local business. Positive Google reviews are essential for building trust and making a strong first impression with potential customers.
2. Achieve Higher Organic Rankings of your Website
Google aims to provide users with the best possible results for their search queries. Google Reviews are a key factor they consider when ranking businesses. They assess the quantity and quality of reviews, as well as how responsive a business is to them.
A high volume of positive reviews can propel your Google Business Profile into the top 3 results on the search page based on location. If your website also ranks well organically, this can lead to your business appearing on the first page of Google twice, or even three times if you’re running a successful AdWords campaign.
3. Boost Clicks to Your Website via Your Google Business Profile
When prospective customers find your business profile and see numerous positive reviews, they are more likely to visit your website to learn more about your products or services. This increased traffic can lead to higher conversion rates.
4. Engage with Customers and Improve Your Business
Reviews, whether positive or negative, provide valuable insights into your business and customer experiences. They can highlight areas for improvement or reveal issues you were unaware of. Engaging with reviews also shows customers and Google that you are responsive, which can further boost your ranking.
5. Increase Direct Enquiries from Your Profile
Each Google Business Profile includes a direct call button, allowing customers to contact you instantly. With the rise of mobile searches, many customers now call businesses directly from their Google Profile. Some businesses receive more calls from their Google Profile than from their website.
It’s important to keep your profile optimized, regularly updated, and filled with great reviews. If you need assistance, please contact our team today!
HOW TO GET MORE GOOGLE REVIEWS?
Now that you understand the impact of Google Reviews on your business, here are some tips to help you garner more reviews.
Ask Your Customers for a Review
The simplest way to get a review is to ask your customers directly. Most will be happy to help after receiving excellent service. You can find a direct link for reviews on your Google Business Profile listing.
Send a Follow-Up Email
After a customer completes a purchase or service, send a thank-you email with a polite request for a review. Include the direct link to make it easy. If they don’t leave a review immediately, follow up after a few weeks.
Add a ‘Call to Action’ to Your Website
Incorporate a ‘Review’ button or ‘Google Custom Review Link’ on your website. This prompts users to submit a review directly from your site. If you need help with this, ask your web provider or contact us.
Use Social Media
Leverage your social media platforms like Facebook and Instagram to showcase existing reviews and request new ones. Explain the benefits and consider offering a review in return (as long as you can genuinely recommend the business).
We hope you find this information useful. If you’d like to learn more or need any assistance, please get in touch with a member of our team at Crumb.
